So, when’s the last time you got a letter in the mail?
If you’re like most people, the answer is not often. That’s not conjecture either. As I’ve written about elsewhere, the “amount of mail sent annually in the United States declined from 213.1 billion pieces in 2006 to just 154.2 billion pieces in 2015. That’s almost a 30% drop inside ten years.
That decline means opportunity, for you, as a business owner. If you need some additional convincing, here’s why you should start sending your prospects―regardless of your industry―some good old snail mail.
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up?
Creating direct mail that works is one of the biggest challenges faced by marketers. There are lots of great ways to create an interesting and irresistible piece of Direct Mail both in appearance and content.
Here are 6 great ways to make your direct mail content interesting, irresistible, personal and thought-provoking, which will direct people to your site and generate dollars.
All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.
The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.