A good website is vital…and not as easy as pie

datadale's picture

I do a lot of consulting with small business owners who are looking to improve their business. I tell them there are 3 must-haves to succeed in business.

• A Business Plan – to focuses on goals and how to reach them
• A Financial Plan – to plot to review budget
• A Marketing Plan – to get the word out and drum up the business.

My job is the marketing plan: https://www.datamangroup.com

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A little knowledge is truly a dangerous thing

Todd Van Beck's picture

It has been brought to my attention that a journalist by the name of Brittney P. Laryea of MagnifyMoney recently had a short essay published entitled “7 Lies Your Funeral Home Director Might Tell You.”

Because of my long-time dedication to the funeral profession, and because I love being a funeral director (which possibly Ms. Laryea might not totally understand), this essay caught my attention.

A little knowledge is truly a dangerous thing

Todd Van Beck's picture

It has been brought to my attention that a journalist by the name of Brittney P. Laryea of MagnifyMoney recently had a short essay published entitled “7 Lies Your Funeral Home Director Might Tell You.”

Because of my long-time dedication to the funeral profession, and because I love being a funeral director (which possibly Ms. Laryea might not totally understand), this essay caught my attention.

You Want a Better Response - Energize Your Offer

datadale's picture

If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid - they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.

Sure, we all know that the offer is just one leg of the direct marketing stool of success. Mailing list, creative and timing are all important to consider….but the offer is what will make someone pick up the phone, click onto your shopping cart or fill out a BRC.

Take a good look at your campaign and your audience to figure out the perfect offer. Then,

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