You Want a Better Response - Energize Your Offer

datadale's picture

If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid - they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.

Sure, we all know that the offer is just one leg of the direct marketing stool of success. Mailing list, creative and timing are all important to consider….but the offer is what will make someone pick up the phone, click onto your shopping cart or fill out a BRC.

Take a good look at your campaign and your audience to figure out the perfect offer. Then,

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Telemarketing Tip:

datadale's picture

Telemarketing Tip:
Don’t talk too much on a sales call – You have two ears and only one mouth for a reason

According to Lori Turner-Wilson, CEO and founder of RedRover Sales & Marketing Strategy, you have two ears and only one mouth for a reason. And that is to ask high-impact questions of your prospect and listen intently – since it demonstrates that you have more interest in your prospect’s needs than your own, which improves trust and increases the likelihood of advancing the sale.

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Breaking through the Cyber Monday Clutter

datadale's picture

I got so many emails today for Cyber Monday buying deals, my inbox was out of control….and I basically deleted them all.

What I did not get inundated with was mail, which gave me an opportunity to look at each piece I received.

There were 2 pieces from etailers that actually drove me to their Cyber Monday websites where I placed my on-line super sale orders. Obviously, they used the right list to find me!

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Frequency is important in marketing….and remailing brings results

datadale's picture

I get alot of questions about remailing. To remail or not to email.

I always tell my clients who have done well with a particular campaign to remail. Some of my clients say, “I can’t mail again — I just sent a mailing last month!”

C’mon, do you remember what you received in the mail last month? Last week? What about yesterday?

As David Ogilvy once said, “You’re not advertising to a standing army. You’re advertising to a passing parade.”

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Expelled From College - the Electoral College

bob fells's picture

Why We Vote

[Note: This essay is one in a continuing series by ICCFA executive director Bob Fells focusing on various issues in our federal government. Although the subjects are political in nature, the approach is bipartisan in outlook, at least so far as that is humanly possible. The goal of each essay is not to persuade the reader to adopt a particular political viewpoint or party, but to illustrate why a knowledge of the system is important to protect our businesses, our homes, and our families.]

Expelled from College - the Electoral College

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