Why We Vote
[Note: This essay is one in a continuing series by ICCFA executive director Bob Fells focusing on various issues in our federal government. Although the subjects are political in nature, the approach is bipartisan in outlook, at least so far as that is humanly possible. The goal of each essay is not to persuade the reader to adopt a particular political viewpoint or party, but to illustrate why a knowledge of the system is important to protect our businesses, our homes, and our families.]
What If They Held an Election for President and Nobody Showed Up?
Many members of the Death Care Industry market to Empty Nesters
They are an excellent target for cars, vacations, theater, concerts & sporting events, electronics, restaurants, health & country clubs, philanthropic causes and financial services.
Many empty nesters have focused on financial planning and have made plans for charitable giving or pre-need arrangements.
When it comes to reaching out to empty nesters (defined as 55-64 years old / no kids at home), remember these key facts:
People log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it's used depends heavily on the audience.
According to Quick Sprout, the best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest click-through rates. On Fridays, Facebook use spikes by 10%.