Using the Fine Art of Syncographics to Increase ROI

datadale's picture

Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative. I have always advocated that there is a 4th leg in the direct marketing response chair: market timing - what I like to call Syncographics.

Syncographics significantly affects response.

There are specific life stages that trigger buying – moving, buying a home, having a baby, getting married, getting divorced, graduating college, Turning 65, getting a new job.

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ICCFA Industry News 2.22.2016

Rick Platter's picture

The ICCFA 2016 Annual Convention & Expo April 13-16, 2016 in New Orleans - We still have plenty of Booth Space, do not miss out on meeting so many possible NEW customers and strengthing your current customer relations.
Click this link to download the booth application.
Click this link to see the Live Floor Plan.

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ICCFA Industry News 2.18.2016

Rick Platter's picture

The ICCFA 2016 Annual Convention & Expo April 13-16, 2016 in New Orleans - We still have plenty of Booth Space, do not miss out on meeting so many possible NEW customers and strengthing your current customer relations.
Click this link to download the booth application.
Click this link to see the Live Floor Plan.

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Are Your Salespeople Doing All They Can in Terms of Follow Up?

datadale's picture

These statistics come from the National Sales Executive Association

48% of Sales People Never Follow Up with a Prospect
25% of Sales People make a second contact and Stop
12% of Sales People only make three contacts and Stop
Only 10% of Sales People make more than three Contacts
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2% of sales are made on the first Contact
3% of sales are made on the second Contact
5% of sales are made on the third Contact
10% of sales are made on the forth Contact
80% of sales are made on the fifth to twelfth Contact

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