All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.
The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.
It doesn’t matter whether this is a subject line of an e-mail, teaser copy on an envelope, the headline of a post or even a tweet – the right verb can make a dramatic difference in the response or open rate.
Marketing Guru, Pat Friesen, has put together this very comprehensive list of the top 55 words that convert.
As always, marketers need to test to see which one performs best for their individual direct marketing program.
BTW - I used the verb “Kickstart” in my headline to generate interest. Which ones do you think will excite your customers?
Leads- leads- leads.
What's the old saying? The best leads come from word of mouth.
While this does have some truth to it, it often leads businesses to fall into what I call the word of mouth trap. And new businesses are the ones who suffer most from this syndrome.
New businesses will get a rush of leads right off the bat from their clients & existing friends network. While these referrals are great...many new businesses continue to think that word of mouth will be their single best marketing tool.
Let’s not kid ourselves, cold calling can be a miserable experience. If it’s quiet in the office, I tell our salespeople to get on the phone and start cold calling….and they groan. If not done the right way, cold calling is just prone to failure.
But cold calling, when done correctly, is an efficient way to bring new leads into the pipeline. It is predictable, it is profitable and it works.
Just like any skill, cold calling requires some practice…and, after that, it’s a numbers game.