direct mail

In Marketing, Repetition Counts

datadale's picture

Do It Again…and Again because in marketing, repetition counts!

Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard / direct mailing to a recipient, the more likely they are to take action.

I always tell my customers that direct mail is not an event but part of a marketing strategy that takes the company’s goals and budget into consideration.

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Business Owners: Here’s Why You Should Still Use Snail Mail

datadale's picture

So, when’s the last time you got a letter in the mail?

If you’re like most people, the answer is not often. That’s not conjecture either. As I’ve written about elsewhere, the “amount of mail sent annually in the United States declined from 213.1 billion pieces in 2006 to just 154.2 billion pieces in 2015. That’s almost a 30% drop inside ten years.

That decline means opportunity, for you, as a business owner. If you need some additional convincing, here’s why you should start sending your prospects―regardless of your industry―some good old snail mail.

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Physical Mail Predicted to Increase in 2017

datadale's picture

All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.

The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.

https://www.datamangroup.com

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Kickstart Your Marketing Program with 55 Words that Convert

datadale's picture

It doesn’t matter whether this is a subject line of an e-mail, teaser copy on an envelope, the headline of a post or even a tweet – the right verb can make a dramatic difference in the response or open rate.

Marketing Guru, Pat Friesen, has put together this very comprehensive list of the top 55 words that convert.
As always, marketers need to test to see which one performs best for their individual direct marketing program.

BTW - I used the verb “Kickstart” in my headline to generate interest. Which ones do you think will excite your customers?

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