mailing lists

In Marketing, Repetition Counts

datadale's picture

Do It Again…and Again because in marketing, repetition counts!

Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard / direct mailing to a recipient, the more likely they are to take action.

I always tell my customers that direct mail is not an event but part of a marketing strategy that takes the company’s goals and budget into consideration.

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Physical Mail Predicted to Increase in 2017

datadale's picture

All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.

The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.

https://www.datamangroup.com

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Breaking through the Cyber Monday Clutter

datadale's picture

I got so many emails today for Cyber Monday buying deals, my inbox was out of control….and I basically deleted them all.

What I did not get inundated with was mail, which gave me an opportunity to look at each piece I received.

There were 2 pieces from etailers that actually drove me to their Cyber Monday websites where I placed my on-line super sale orders. Obviously, they used the right list to find me!

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Empty Nester - Lead generation Tips

datadale's picture

Many members of the Death Care Industry market to Empty Nesters

They are an excellent target for cars, vacations, theater, concerts & sporting events, electronics, restaurants, health & country clubs, philanthropic causes and financial services.

Many empty nesters have focused on financial planning and have made plans for charitable giving or pre-need arrangements.

When it comes to reaching out to empty nesters (defined as 55-64 years old / no kids at home), remember these key facts:

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Planning Direct Mail Campaigns for Easy Mobile Response will Increase ROI

datadale's picture

 I had a great Mail Moment the other day. I got a direct mail from an advertising specialties company that had my last name “Filhaber” direct printed on a golf shirt so it looked like it was already embroidered.

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