marketing

In Marketing, Repetition Counts

datadale's picture

Do It Again…and Again because in marketing, repetition counts!

Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard / direct mailing to a recipient, the more likely they are to take action.

I always tell my customers that direct mail is not an event but part of a marketing strategy that takes the company’s goals and budget into consideration.

Blog Topic: 

You Want a Better Response - Energize Your Offer

datadale's picture

If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid - they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.

Sure, we all know that the offer is just one leg of the direct marketing stool of success. Mailing list, creative and timing are all important to consider….but the offer is what will make someone pick up the phone, click onto your shopping cart or fill out a BRC.

Take a good look at your campaign and your audience to figure out the perfect offer. Then,

Blog Topic: 

Telemarketing Tip:

datadale's picture

Telemarketing Tip:
Don’t talk too much on a sales call – You have two ears and only one mouth for a reason

According to Lori Turner-Wilson, CEO and founder of RedRover Sales & Marketing Strategy, you have two ears and only one mouth for a reason. And that is to ask high-impact questions of your prospect and listen intently – since it demonstrates that you have more interest in your prospect’s needs than your own, which improves trust and increases the likelihood of advancing the sale.

Blog Topic: 

Empty Nester - Lead generation Tips

datadale's picture

Many members of the Death Care Industry market to Empty Nesters

They are an excellent target for cars, vacations, theater, concerts & sporting events, electronics, restaurants, health & country clubs, philanthropic causes and financial services.

Many empty nesters have focused on financial planning and have made plans for charitable giving or pre-need arrangements.

When it comes to reaching out to empty nesters (defined as 55-64 years old / no kids at home), remember these key facts:

Blog Topic: 

How Many Times Does Someone Need to See Your Ad Before They Buy?

datadale's picture

We all know that repetition counts. The first time someone sees your ad, they probably don't even notice it.

So, how often does someone need to see your message before they buy?

In 1885, a London businessman names Thomas Smith wrote a guide called Successful Advertising .
He was ahead of his time, especially considering how advertising now follows you around the web.
I think his insight was brilliant and absolutely answers the question on frequency.

Blog Topic: 

Pages