cross-channel marketing

In Marketing, Repetition Counts

datadale's picture

Do It Again…and Again because in marketing, repetition counts!

Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard / direct mailing to a recipient, the more likely they are to take action.

I always tell my customers that direct mail is not an event but part of a marketing strategy that takes the company’s goals and budget into consideration.

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